Do anything

Heron is an accountability platform for business owners looking to achieve results, work-life balance and consistency.

The Heron story video

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Heron principles

Most productivity methods focus on maximizing how much we can do. We have our To-do list and try to complete as many items, as quickly as possible.

The grind dooms us to give up sooner or later, in exhaustion. Heron encourages focusing on defining specific changes we would like to see over a defined period of time. Clarity on our goals allow us to prioritize the activities that really matter. Then we can move forward without fretting. Have you ever seen a Heron in a hurry?

People choose Heron not only because it works, but also because it places equal importance on work-life balance, business results and connection to others.

Our secret is mixing OKRs and humans.

is the key
A face with a key above it for clarity. Illustration.
Forward is
our constant
orient us
Humans make it happen
Meet the founder


Magdalena brings years of experience managing global teams at Google. After leaving corporate, she realized that the same tools that had helped her prioritize for a large global team can be used to prioritize her day-to-day. Much of her thinking around OKRs has been influenced by Christina Wodtke and Hannes Albrecht. Today Magdalena works as a consultant for companies implementing OKRs, is an executive coach, and actively contributes to the non-profit space.

Magdalena uses friends' visits to Miami as an excuse to do an excursion into the Everglades and spot Blue Herons (her friends really go for the alligators).

Magdalena Pire Shmidth. Founder of Heron.

Are you
a coach?

Be your own Heron. Never drop a goal again.